Lotte Department Store

After launching the RE:JOICE campaign to improve awareness of women's depression in 2017, LOTTE Department Store changed its key message to support women's self-esteem, dreams, and challenges and opened the RE:JOICE Counseling Center. These counseling centers are open to all citizens to offer high-quality psychological counseling services at an affordable price of 40 to 50% lower than the general counseling session. The interior was carefully selected to provide warmth and comfort to lower the repulsion of the term psychological counseling and help visitors feel at ease. It also operates children-specific content such as art therapy and intelligence test to offer various services for all age groups.

The Mind Care Program supports professional psychological counseling in connection with social welfare centers across Korea for the low-income or vulnerable class in need of psychological care and helps them recover and build a better tomorrow. LOTTE Department Store has been running the Mind Care Program since 2020, and 286 participants from 10 welfare centers across the country are participating in the fifth program in 2022. In particular, welfare centers that have participated in the Mind Care Program reapply for the next term for the continuous care of the participants in appreciation of the Mind Care program, which has become a signature campaign of LOTTE Department Store.

Young caregivers are young individuals who are unable to focus on their studies to support a family member suffering from a disease. In 2021, LOTTE ON initiated a crowdfunding campaign where customers could donate 1,000 won per click, and through this campaign, a total of 30 million won was collected and donated to 30 teenagers. In 2022, we planned to donate 100 million won by holding a Christmas hashtag event at LOTTE Department Store to present a warm Christmas to young caregivers.

LOTTE Department Store operates a traveling counseling center to visit department stores nationwide to encourage and comfort employees and co-workers working hard behind the scenes. In order to understand the department store employees who may be struggling at the forefront of emotional labor, we converted a camper into a cozy psychological counseling center and visited them. In 2021, we met with 150 employees on three occasions, and in 2022, we met 50 employees and co-workers in 9 stores throughout 10 days and shared messages of support.

In 2021, LOTTE Department Store made a campaign theme song that includes the key message of RE:JOICE of supporting women's self-esteem, dreams, and challenges. LOTTE Department Store and Antenna have produced the song For You Who Shine with singer-songwriters Kwon Jin-ah, Lee Jin-ah, and Jukjae. The song is available on YouTube and music streaming sites, and the benefits generated from it are donated to a charitable cause.

LOTTE Department Store invited renowned speakers to hold lectures to boost the employees' self-esteem and support their new challenges. Professor Lee Soojeong, CEO Choi Inah, lyricist Kim Eana, TV entertainer Kim Hyeonsook, and psychiatrist Yang Jaejin shared their experiences about dreams and challenges. The lectures were posted on YouTube to encourage many people.