New Year Calendar
My calendar, completed in 12 pieces
Collect the pieces that reflect who you are, one by one, at the Myeongdong Main Store.
Gather all 12, and a story that is yours alone comes to life.
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서울특별시 송파구 올림픽로 240 (잠실동 40-1)
서울특별시 송파구 올림픽로 240 (잠실동 40-1)
롯데백화점 APP 설치


To choose what I love
to experience
what draws me in
to enjoy it all, freely
Along the way,
I find the truest version of myself
The beginning of being myself, Just As I am
LOTTE Department Store's
new brand campaign,
together with our ambassador JENNIE
Branding Film




New Year Calendar
My calendar, completed in 12 pieces
Collect the pieces that reflect who you are, one by one, at the Myeongdong Main Store.
Gather all 12, and a story that is yours alone comes to life.
Brand Ambassador
Photo Zone
Meet JENNIE at her most striking, in Busan
Capture a special moment with JENNIE, who fills every corner of the Busan Main Store.